Case Study: Supplier Price Increases Using Auctions

Quick answer: Using a procurement auction strategy can effectively mitigate the impact of supplier price increases, allowing businesses to secure better pricing and terms. This case study illustrates how a company successfully navigated a vendor price increase through a reverse auction.

The Challenge

In Q1 of 2023, a mid-sized manufacturing company, Widget Corp, faced a 15% price increase from its primary raw material supplier, Metal Supplies Inc. This was due to rising commodity prices and increased demand in the market. Widget Corp needed a strategy to negotiate this increase without compromising its production costs or margins.

The Auction Solution

Instead of negotiating directly with Metal Supplies Inc., Widget Corp decided to implement a reverse auction strategy. This involved inviting multiple suppliers to bid on the supply contract for their raw materials, thereby fostering competition and potentially lowering costs.

Why a Reverse Auction?

Reverse auctions can be highly effective in price increase negotiations, particularly when:

• Multiple Suppliers Exist: There are several suppliers who can provide the same or similar products.
• Price Sensitivity is High: The company is under pressure to maintain profit margins, making cost reduction critical.
• Supplier Competition is Feasible: Suppliers are willing to compete against each other for the contract.

Implementing the Auction

Step 1: Preparation

Before launching the auction, Widget Corp performed the following steps:

1. Market Research: Analyzed the market to identify potential alternative suppliers who could meet their quality and delivery requirements.
2. Cost Analysis: Calculated the maximum price they were willing to pay for raw materials, factoring in the original price and the proposed increase.
3. Auction Platform Selection: Chose an online procurement auction platform that enabled real-time bidding.

Step 2: Conducting the Auction

Widget Corp set a baseline price of $100 per ton (the previous price). They invited four suppliers to participate in the reverse auction:

• Supplier A: $95 per ton
• Supplier B: $92 per ton
• Supplier C: $90 per ton
• Supplier D: $88 per ton

Step 3: Result Evaluation

The auction lasted for two hours, with bids dropping steadily. In the end, Widget Corp awarded the contract to Supplier D at $88 per ton, resulting in:

• Savings: A total cost reduction of 12% compared to the original supplier's proposed price.
• Supplier Relationships: Maintained good relationships with existing suppliers by transparently communicating the need to explore options.

Key Takeaways

1. Leverage Competition: Auctions can create a competitive environment that drives down prices.
2. Preparation is Key: Thorough market and cost analysis can lead to better auction outcomes.
3. Supplier Communication: Being open about exploring other options can encourage suppliers to remain competitive.

Template for Auction Preparation

To assist in your auction preparation, consider the following checklist:

| Step | Action Item | Status | |------|-------------|--------| | 1 | Conduct market research on alternative suppliers | [ ] | | 2 | Analyze costs and set a baseline price | [ ] | | 3 | Select an appropriate auction platform | [ ] | | 4 | Communicate with existing suppliers about the auction | [ ] | | 5 | Prepare materials and documents for the auction | [ ] | | 6 | Schedule the auction and invite suppliers | [ ] | | 7 | Evaluate bids and finalize the selection | [ ] |

AI Prompts to Practice

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